Good stories make brands matter.

I work at the intersection of marketing, PR and brand communication, turning ideas into stories, campaigns and experiences that connect brands with people.

Explore My Work →A Little About Me →

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Selected work

Different brands. Different stories. One thoughtful approach.

From shaping a collection's narrative to developing campaign ideas, building media visibility and bringing people together through events, my work has always started with understanding what makes a brand worth talking about.

DALI

Jatin Malik Couture · Collection storytelling & launch

A menswear collection that borrowed its imagination from Salvador Dalí — and needed a story as unexpected as its clothes.

ANANTA

Zenith Couture · Naming, narrative & campaign direction

The debut collection of a bespoke menswear brand — from its name and storyline to the campaign that introduced it.

Raj Shah

Raj Shah · MBO placements & business development

Working with Raj Shah on multi-brand outlet placements and business development.

NO MORE

Sustainable fashion · Campaign communication

Turning circularity, exclusivity and sustainability into stories people could actually feel — one product at a time.

VARQ JEWELS

Varq Jewels · Content & visual storytelling

Social videography and styling input for a bespoke jewellery brand with a distinctive eye.

Celebrating Life, Not Occasions

Jatin Malik Couture · Concept & creative strategy

A campaign idea that questions why luxury clothing waits for a milestone.

View all 13 projects →

“Good marketing isn't just about getting noticed. It's about giving people a reason to care.”

What I bring to the table

Areas I work across.

Not a list of things I claim to have mastered — the spaces I move between, and keep learning in.

PR & Media Relations

Media communication, press materials, editorial opportunities and brand visibility.

Brand Communication & Positioning

Brand narratives, messaging, campaign storytelling and communication planning.

Campaigns & Creative Strategy

Concept development, creative direction, campaign planning and bringing ideas into execution.

Influencer & Celebrity Relations

Outreach, collaborations, relationship management and styling coordination.

Events & Brand Experiences

Launch events, coordination, guest-facing experiences and brand activations.

Content & Partnerships

Content development, podcast research, brand collaborations and retail partnerships.